Free Exclusive Video Interview - Meet The $360-Million Dollar Man

Ep. 018 - How To Build Instant Authority And Raise Your Prices

with Rob Cuesta of

If you’re NOT positioned as an authority in your field, then you are a commodity and you’re competing on price and convenience. You’re effectively corner drug store of your industry.

Shoulders Of Titans Podcast Interview #018 with Rob Cuesta

Rob Cuesta is the owner of Joined-Up Marketing and HyperSuasion Consulting. Rob is the author of five Amazon best-selling books about how to become a highly-paid expert in today’s ultra-competitive market:

1. “Premium! How Experts Just Like You Are Charging Premium Rates For What They Know, And You Can Too!”
2.  “Authority! How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients”
3. “There’s Money In This Book”
4. “More Clients, More Money, More Fun”
5. “Secrets of a Six-Figure Expert”

His products and programs simplify marketing for consultants, professional advisers, experts and service providers around the world, from Stockholm, Sweden to Sydney, Australia and from British Columbia to Beijing, China. With a client base that spans four continents and over 25 years’ experience as a speaker, consultant and marketer, Rob has worked with some of the largest organisations in the world and some of the smallest.

Visit Rob Cuesta’s Website:

Topics Discussed In This Interview:

  • Discover break-through secrets of how to charge $5,000-$10,000 a day for one client… Imagine how many days a year you would work (and not work!) after knowing the proven, easy steps to charging premium prices
  • How to create the “ultimate business card” that people never throw away, ever. Uncover how this “ultimate business card” can keep you in your prospects mind for years, highly effective even after just a single interaction
  • How to easily create an authority building book to become an expert in any field in the shortest time possible through done-for-you, step-by-step proven recipes
  • The shockingly simple and cost-effective guaranteed method to get past ANY gatekeeper in ANY industry to reach your hottest prospects and close huge deals
  • How to instantly diagnose mistakes in your business, so you’ll never be treated as a commodity business ever again
  • Revealing the truth behind the biggest myths of starting a coaching / consulting business
  • What business owners with MBAs and business school degrees are doing wrong in business
  • Why even “beginners” are able to use 3 simple strategies to easily attract more clients than much more experienced experts… even when they are brand new to the industry
  • And much, much more!

Full Transcript of Interview:

Resources mentioned:

Time Trade –
Fresh Books –
Predictably Irrational” by Dan Ariely
The Undercover Economist” by Tim Harford


“What people forget is that in any market, you reach a price where, and I call it “The Stella Point” because there’s a beer called Stella and years in the UK, it was marketed as being “Reassuringly Expensive”. That’s what happens. You get to a point where people realize if this person is charging this much, they must be phenomenal at what they do.”

“If you’re NOT positioned as an authority in your field, then you are a commodity and you’re competing on price and convenience. You’re effectively corner drug store of your industry.”

“Depending on how you want to see it, it is just as hard it is to sell a $100 product than it is to sell a $10,000 product.”

“The big myth is that you can’t get started if you don’t have a list. When I started, I had a list of 253 names and turned that into a 6-figure income within the space of a few months. So you don’t need a huge list of 20,000 names. You need a list of the right names.”