Free Exclusive Video Interview - Meet The $360-Million Dollar Man

Ep. 042 - Billion-Dollar Business Growth Strategies Small Business Can Use

with John Spence of

“Disciplined execution happens to be the weak point in almost every company I work with around the world.”

Shoulders Of Titans Podcast Interview #042 with John Spence:

John Spence is recognized as one of the Top 100 Business Thought Leaders in America, one of the Top 100 Small Business Influencers in America, and one of the Top 500 Leadership Development Experts in the World. John is also one of the American Management Association’s Leaders to Watch along with Sergey Brin, Larry Page, and Jeff Bezos. He is an international keynote speaker and management consultant who has written five books on business and life success and has made a career out of “Making the Very Complex… Awesomely Simple”.

At twenty-six, John was the CEO of an international Rockefeller foundation, overseeing projects in twenty countries. Just two years later, he was named an “Up and Coming Young Business Leader” by Inc. Magazine.

He is a guest lecturer at over ninety colleges and universities across the United States including Harvard, Cornell, Stanford, and the Wharton School of Business at the University of Pennsylvania, and John is also a special instructor for the Entrepreneurial Masters Program at MIT. He has been the owner or CEO of ten companies and is an advisor or board member to several organizations.

Since 1994, John has presented workshops, speeches, and executive coaching to hundreds of companies and organizations worldwide, including government offices and not-for-profits. His work as a business advisor and executive educator has taken him on assignments to many European countries as well as Hong Kong, Japan, China, Mexico, Latin America, New Zealand, Australia, the Caribbean, and Canada.

Get in touch with John Spence via:

Twitter: @awesomelysimple
YouTube: JohnSpenceBizExpert

Topics Discussed In This Interview:

  • The 5 stage evolution to becoming a world-class strategic thinker
  • What life is really like when you’re making $750,000 an hour
  • How serial entrepreneurs like Richard Branson consistently spot big business opportunities no one else seems to see (and how anyone can do it too)
  • The secret to making a business nearly impossible to copy… this strategy is proven to work for small mom-and-pop shops and multi-billion dollar companies alike
  • What a fascinating study with over 10,000 of the top employees at Google, Microsoft, Apple and other top companies said about attracting talent and keeping talent
  • How to turn regular employees into “intrapreneurs with an ownership mindset”… without giving away shares to your company
  • An amazing ritual that guides you to your life purpose… this is perfect for men and women who are in a transition period in life
  • The one-and-only sustainable competitive advantage a business can have over time… and yes, there is only one
  • How a seasoned CEO delegates 70% of his decisions by having one conversation about one simple concept with his management team
  • How to pick the right business growth strategies – based on conversations with over 50,000 business owners from around the world
  • What a Rockefeller spends millions of dollars doing every year… just to have a bit of fun…
  • And much, much more!

Full Transcript of Interview:

Resources mentioned:

The Truth about Leadership” by Barry Posner and James M. Kouzes
Leadership Challenge” by Barry Posner and James M. Kouzes
Leadership Lessons from a UPS Driver” by Ron Wallace
The Only Sales Handbook You’ll Ever Need” by Anthony Iannarino
SPIN Selling” by Neil Rackham
Let’s Get Real Or Let’s Not Play” by Mahan Khalsa


“I’ve got a big saying: “culture = cash.” In most businesses I work with, they might be able to increase efficiency a little bit, decrease waste a little bit, maybe increase marketing, but I’ll tell you the place where they could really take their business to another level is getting a highly engaged, satisfied workforce through having a great, winning culture.”

“I’ve built my entire career on looking for patterns. And if you’ve studied a lot and you’ve got some experience, then you will see patterns that other people don’t see.”

“A big part of strategy is figuring out what to say “no” to. What you’re not going to spend time on, what customers you’re not going to serve, what products you’re not going to bring into the market.”

“Disciplined execution happens to be the weak point in almost every company I work with around the world.”

“As a guy that reads more than 100 business books a year for the last 20 years, all of the answers aren’t in the books.”

“Whoever owns the voice of the customer, owns the marketplace”.

“I learned a phrase from a friend of mine in New Zealand a few years ago that really might be one of my very favourite ones in my business career. “Ambiguity breeds mediocrity”.”

“You become what you focus on and like the people you spend time with.”