Free Exclusive Video Interview - Meet The $360-Million Dollar Man
James Mann

Ep. 036 - An Agriculture Giant Shares His Best Business Advice

with James Mann of

“You have to know as much as you can about the business that you want to get into; the fundamentals that drive that business and if you have an interest in that business, that’s where you want to go.”

Shoulders Of Titans Podcast Interview #036 with James Mann:

A proud and visionary farmer, James Mann owns and manages a 5,000 acre farm in Saskatchewan and is passionate about ensuring commercial family farms remain profitable now and for generations to come.

James Mann was raised and worked a family farm near Hodgeville in Southwestern Saskatchewan. He has operated the farm for over 35 years and talks about the importance of agriculture. While learning the skills of modern agriculture as an inherent part of managing a successful farm, James also chose to obtain his Bachelor of Science (Animal Science) at the University of Saskatchewan.

Innovation was standard fare on the farm, from inventing unique farm equipment to address specific needs to creating new strategies to manage the farms cost structure and financial needs.

Dissatisfaction with the low rates of return to land, labour, capital and management drove James to create solutions that transformed the fragmented and often conflicting interests of farmers with weak market influence into a business alliance tightly focused on maximizing farm profitability and growing farmer market power.

James launched this business strategy in earnest with the launch of Farmers of North America in 1998. His achievements since then include creating entirely new businesses independently and in partnerships such as Argracity Crops and Nutrition, Agserve Ltd. and most recently FNA Farmers Fertilizer Limited Partnership. He has a proven record in dealing with hundreds of suppliers across the world and is one of the true experts in understanding the agriculture supply chain from farm field to consumer plate.

James has been a regular witness before Parliamentary Committees, providing his expertise to public policy makers and has been instrumental in driving change in Canada’s regulatory system, notably in reforming the farm chemical regulatory regime. He has worked with government officials in multiple countries and has strong relationships with top tier farm organizations in North America.

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Topics Discussed In This Interview:

  • How to start highly-lucrative international alliances and global businesses from the ground-up (for the bravest of entrepreneurs)
  • The #1 easiest way to increase your margins every year in a commodity business leaving your competition scratching their heads in shock and fear
  • How to persuade thought-leaders and influencers to promote your organization without paying them high endorsement fees- Why there are billions of untapped dollars in the farming industry – discover insider insights and opportunities in feeding livestock, micro-nutrition in fertilization, seeding, crop protection products, machinery and much more
  • How to quickly and easily grab market share from the fat, greedy hands of powerful monopoly and oligopoly businesses
  • The fool-proof way to making truck-loads of cash in real-estate whenever there’s an Olympic event
  • The one simple technique to building a long-lasting business relationship when you meet a potential partner for the first time
  • How to pass down wealth The Rockefeller Way (they’re one of the richest families in the world)… along with other wealth secrets known only to the ultra-affluent
  • Why high-performance businesspeople fly on planes around the world for face-to-face meetings rather than make calls online or over the phone… knowing this insight will change the way you see business forever
  • How to create true market dominance with specific horizontal and vertical integration business strategies
  • And much, much more!

Full Transcript of Interview:

Resources mentioned:


“You don’t get what you deserve, you get what you negotiate”

“If you want something to happen, you’ve got to put it down in writing and you know, you’ve got to look to where it is that you want to go.”

“Well you know what, and this is something else I tell my kids – you’ve got to get out there and do things and make mistakes and those mistakes take you to the next level.’”

“Today’s individuals – they don’t want to be a cog on the wheel, they want to be participatory.”

“You have to know the key things that decisions turn on and you can be looking at 120 things but really at the end of the day there’s only three that count. Those three are the ones that you really need to know. So you can report yourself to death, but having the right reports at the right time is essential.”

“You have to know as much as you can about the business that you want to get into; the fundamentals that drive that business and if you have an interest in that business, that’s where you want to go.”

“When you’re looking at your life and your business – you gotta think big, you’ve got to believe in yourself and you gotta find that truth inside of you.”