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isabelle

Ep. 004 - How to Create Brands, Businesses and Lives That Simply Rock
With Leading Edge Communications Tools

with Isabelle Mercier of LeapZone Strategies

“We are wired to please.”

Shoulders Of Titans Podcast Interview #004 with Isabelle Mercier

Isabelle Mercier Turcotte (a.k.a The Differentiation Expert) is a Brand & Business Performance Catalyst and one of North America’s Top Small Business Influencers. She is a bestselling author, founder and host of LeapTV.com and the co-founder of LeapZone Strategies. “Momentum Generator” is Isabelle’s middle name. She has a relentless passion for helping entrepreneurs create brands, businesses and lives that simply rock!

Isabelle has worked with hundreds of small business owners as well as influential brands like A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, HSBC Investments just to name a few. She helps entrepreneurs innovate and redefine their industries through forward-thinking business strategies and leading-edge communication tools (on and offline).

Visit Isabelle Mercier Website: http://www.leapzonestrategies.com

Topics Discussed In This Interview:

  • How to walk into a large restaurant franchise and walk out with the entire franchise as your client (use this simple pitch Isabelle successfully used when she was just 19 years old)
  • How a surprising combination of creativity and business strategy delivered 400% growth for seven years straight for a company in a highly competitive market
  • The fastest and easiest way to increase profits by 43% in a year without adding a new client and without costing you a single dime
  • Astonishing facts about why both solopreneurs and big businesses struggle with the exact same problems
  • What all business owners desperately need to know about training clients to pay you more and even encouraging you to work at your own pace
  • Simple tricks for business owners to guarantee more profits and more vacation time every year
  • How to innovate and differentiate your business in a way that shocks your competition… even more effective in mature industries and commodity-based service businesses
  • And much, much more!

Full Transcript of Interview:
http://www.shouldersoftitans.com/interview-with-isabelle-mercier/

Resources mentioned:

Rework” by Jason Fried
Essentialism: The Disciplined Pursuit of Less” by Greg McKeown
Exploiting Chaos” by Jeremy Gutsche
The E-Myth Revisited” by Michael E. Gerber
Build To Rock – www.BuildToRock.com
Infusionsoft – www.infusionsoft.com