Shoulders Of Titans Podcast Interview #004 with Isabelle Mercier
Isabelle Mercier Turcotte (a.k.a The Differentiation Expert) is a Brand & Business Performance Catalyst and one of North America’s Top Small Business Influencers. She is a bestselling author, founder and host of LeapTV.com and the co-founder of LeapZone Strategies. “Momentum Generator” is Isabelle’s middle name. She has a relentless passion for helping entrepreneurs create brands, businesses and lives that simply rock!
Isabelle has worked with hundreds of small business owners as well as influential brands like A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, HSBC Investments just to name a few. She helps entrepreneurs innovate and redefine their industries through forward-thinking business strategies and leading-edge communication tools (on and offline).
Visit Isabelle Mercier Website: http://www.leapzonestrategies.com
Topics Discussed In This Interview:
- How to walk into a large restaurant franchise and walk out with the entire franchise as your client (use this simple pitch Isabelle successfully used when she was just 19 years old)
- How a surprising combination of creativity and business strategy delivered 400% growth for seven years straight for a company in a highly competitive market
- The fastest and easiest way to increase profits by 43% in a year without adding a new client and without costing you a single dime
- Astonishing facts about why both solopreneurs and big businesses struggle with the exact same problems
- What all business owners desperately need to know about training clients to pay you more and even encouraging you to work at your own pace
- Simple tricks for business owners to guarantee more profits and more vacation time every year
- How to innovate and differentiate your business in a way that shocks your competition… even more effective in mature industries and commodity-based service businesses
- And much, much more!
Full Transcript of Interview: