Free Exclusive Video Interview - Meet The $360-Million Dollar Man
Bruce Poon Tip (1)

Ep. 025 - How A Social Entrepreneur Built
A $300 Million-Dollar Adventure Travel Company

with Bruce Poon Tip of www.gadventures.com

Business is about performance. It’s about beating your competitors and being best. And the best team wins - always.

Shoulders Of Titans Podcast Interview #025 with Bruce Poon Tip:

Bruce Poon Tip is NOT the CEO of G Adventures. With the belief that customer-facing employees are the most important people at G Adventures, he gave the CEO title up a long time ago to his Chief Experience Officers, people who are known as “Tour Guides” and “Customer Service Reps” at other travel companies. Over the years, G Adventures has won numerous awards and distinctive honours for its unique and singular vision, management approach, and company culture.

Following a transformational backpacking trip to Asia, Bruce started G Adventures at the age of twenty-two by maxing out his credit cards and possessing a burning desire to create a sustainable travel experience like nothing the world had ever seen, for those who didn’t want to see the world from the back of a tour bus. Over the next 23 years with Bruce at the helm and a business concept rooted in social innovation, G Adventures redefined social enterprise and has grown into a globally renowned brand, which also happens to be the largest adventure travel company in the world. G Adventures employs 2,000 people worldwide, offers more than 15,000 small group experiences, safaris and expeditions on all seven continents, in over 160 countries, serving 150,000 travellers a year.

Bruce is a world-renowned business leader who believes in the importance of good karma, happiness and freedom and using change as a catalyst for innovation. Citing Jack Welch, His Holiness the Dalai Lama, Michael Jordan, Roald Amundsen and Steve Jobs as some of the inspirational influences on his unique business leadership style, Bruce believes in a culture of freedom, happiness and community in the workplace.

Sharing his experiences and philosophy is something that Bruce does on a regular basis. In addition to addressing the United Nations, speaking on behalf of UNESCO and being the keynote speaker at many leading entrepreneurial, business, brand and travel conferences, Bruce enjoys speaking at business schools and mentoring and inspiring young entrepreneurs to start their own businesses and achieve greatness.

A global leader in sustainability and social entrepreneurship, Bruce has spoken multiple times at the request of the United Nations and World Bank, has presented at the headquarters of Apple and Google, and delivered keynote speeches at TED events and leading entrepreneurship conferences around the world.

In 2012, Bruce was inducted into the Social Venture Network Hall of Fame, joining celebrated entrepreneurs such as Richard Branson (Virgin Airlines), Anita Roddick (The Body Shop), and Ben Cohen and Jerry Greenfield (Ben and Jerry’s Ice Cream). He also was awarded a Queen Elizabeth II’s Diamond Jubilee Medal, recognizing significant contributions to society.

Bruce released his first book, Looptail: How One Company Changed the World by Reinventing Business, a major book release from HarperCollins and Business Plus. Looptail debuted at #4 on the New York Times bestseller list, and was a national #1 best seller in Canada. In Looptail Bruce shares his business philosophy and tells the story of how G Adventures was built and evolved and how meaningful connections, happiness and paying it forward have helped to get him to where he is today. Why community, culture & Karma matter in life & business.

On the heels of Looptail’s success, G Adventures Founder Bruce Poon Tip just released his second book — Do Big Small Things. Full of simple, playful prompts and eye-opening visuals, and brimming with worldly wisdom, healthy irreverence and a sense of boundless possibility, is a book that just might change your life.

Visit Bruce Poon Tip’s Website: https://www.gadventures.com

Topics Discussed In This Interview:

  • How to be a “25-Year Old Startup” and deliver 25-straight-years of double-digit growth in a business… despite constant changes in technology and ever-changing market demands
  • The most important personality trait of a successful entrepreneur… this trait usually stands-out even at a very young age
  • How to create an intimate dialogue with customers using social media… all while developing a raving fan-base that markets your business for free and brings your business to a whole new level of success
  • Why a business should refuse $250-$300 million dollars investment from investors… even when taking the money means MUCH faster growth and expansion
  • The step-by-step guide to bootstrapping a business and quickly gaining mass-market adoption using a set of the most creative guerrilla marketing strategies EVER
  • What businesses like Netflix, Zappos, Virgin and G-Adventures ALL have in common in their company culture
  • How to develop a superior-level of confidence needed to be a “superior entrepreneur”
  • Why every company (even a company with 2,000 employees) should fire their entire HR department in order to grow faster and be more adaptable to market changes
  • The sneaky marketing strategies to get up to 76% of your customers to become repeat-customers (a.k.a “ravers”) who are dying to tell their friends and family about your brand
  • How to create an emotional buying process for your customers and rapidly increase the “Triple Bottom Line” of your business
  • And much, much more!

Full Transcript of Interview:
http://www.shouldersoftitans.com/interview-with-Bruce-Poon-Tip

Resources mentioned:

https://twitter.com/brucepoontip
http://www.planeterra.org/
https://www.gadventures.com/
Do Big Small Things” by Bruce Poon
Looptail: How One Company Changed the World by Reinventing Business” by Bruce Poon

Quotes:

“You become a very good problem solver when you love what you do.”

“It’s more of a movement. We’re trying to change the way people are looking at holidays. We’re trying to have a positive impact, not just on the world, but also in the travel industry because we believe travel can be a force for good. It can create wealth distribution and do a lot of things the world needs – and travel can be a vehicle. So we have this romantic view, but I don’t know if it would be followed if it was sold and I don’t think the company will be successful. I think it’s the magic ingredient that makes us successful. I don’t think it’s easily replicated. And what is the purpose of it being sold?”

“Business is about performance. It’s about beating your competitors and being best. And the best team wins – always.”

“There’s an aggressive side to my business even though we talk about happiness and all the spirituality side of things, we’re still a for-profit business. We’re still profit driven. We’re still sharks when it comes to doing business. I still want to absolutely decimate my competition. But I just do it in a way that makes motivational for people. Because happy people, people that are driven by purpose will outperform to people who are committed to strategy 9 times out of 10.”

“People buy things from enthusiastic people.”

“Too many people look for people that can drive results. Results come when teams perform collectively. So finding one person who is individually successful will not translate to a performing, successful team.”