Shoulders Of Titans Podcast Interview #037 with Brian Scudamore:
Brian Scudamore started his business in Vancouver, Canada at the age of 18, and later went on to franchise 1-800-GOT-JUNK? as a way to expand operations. Today, 1-800-GOT-JUNK? has 1000 trucks on the road throughout some 180 locations in Canada, the United States, and Australia.
Brian has received wide recognition in the media and business community. 1-800-GOT-JUNK? has celebrated appearances on the highly-acclaimed Undercover Boss Canada, Dr. Oz, Dr. Phil, CNN, ABC Nightline, the Today Show, The Hour with George Stroumboulopoulos, and the View. His story has been told in Fortune Magazine, Business Week, New York Times, Huffington Post, and Wall Street Journal, to name a few. 1-800-GOT-JUNK? is currently the starring junk removal attraction on the hit A&E reality show, Hoarders. In addition to interviews and guest appearances, Brian contributes written articles on starting a franchise, building a business and entrepreneurism to many national magazines, including a monthly column in PROFIT Magazine.
In 2004, Brian was inducted into the Young Presidents’ Organization (YPO) and served as a board member for the Young Entrepreneurs’ Organization (YEO). In 2007, Brian was honored to have been named the International Franchise Association’s Entrepreneur of the Year. Other accolades include Fortune Small Business’ Best Bosses Award, Globe & Mail’s Top 40 under 40, and a three-time winner of a prestigious “Best Company To Work For” award.
As a public speaker, Brian has brought his entrepreneurial success story to many conference stages, including the Fortune Small Business Magazine’s national conference. A strong believer in personal and professional development, Brian graduated from MIT’s four-year Birthing of Giants program, and has subsequently completed several years of MIT’s BOG’s alumni program, Gathering of Titans. He is also a participant in a nine-year executive education program at Harvard University through YPO Presidents’ University.
Visit Brian Scudamore’s Company Website: www.1800gotjunk.com
Topics Discussed In This Interview:
- Why switching to a “tiny company vision” can maximize your profits and unlock huge hidden fortunes almost overnight
- How to get free billboard advertising for life and get your phones ringing off the hook… honest-to-god – this’ll be the simplest, most effective marketing trick you’ve heard of in years (though it may piss off your competitors once in a while)
- The bizarre “Two-In-A-Box” leadership model every management team will exploit once the word gets out and this practice becomes mainstream
- How to work 8-10 hours a day (like the CEO of 1-800-Got-Junk) and make more money than you ever dreamed possible
- Why every company should interview 8-people at a time (once you hear this one, you’ll throw out everything you know about hiring without ever looking back)
- When starting a franchise, how to find great franchise partners called “Entry-preneurs” who quickly and easily multiply your bottom-line
When to bite-the-bullet and fire 100% of all your employees (and there is a time you need to do this)… and how to skyrocket your income shortly after
- What the inner-circle of billion-dollar franchisers don’t want you to know about their industry (after hearing these, you may just want to jump ship and switch your business into franchise-model)
- Why Google, 1-800-Got-Junk and other global businesses use “O2E Branding” and small-business owners can make an obscene amount of money from this one too
- How to dominate a crowded industry (take house-painting for example) using simple, old-school tricks modern marketers foolishly ignore
- Why the leaders at 1-800-Got-Junk stand behind a strong “WTF-culture” (you may be laughing, but they hit $250 million dollars in revenue last year… it’s clearly working!)
- And much, much more!
Full Transcript of Interview:
- “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries
“Ironically what funded my way through college education got me to also drop out because I was learning so much more about running a business by running one versus studying business in school.”
“Don’t compromise on people.”
“One thing I’ve learned about vision is you can set a big vision, but as you get closer to that vision, you then expand the vision into bigger possibilities.”
“The big idea is often – how do you reinvent something that everybody already does, already needs and how do you do it better?”
“So what made me go from a small to a big sized business? It was being willing to make mistakes.”
“It took me 22 years before I started my second business. The overnight success stories take a long time.”
“Franchising, to me, is just finding a recipe and then cookie cutting that recipe into other similar businesses throughout a larger geographic area.”
“If we’ve got a few of the wrong people out of 300 franchise partners, hey not the end of the world. If we had hundreds of the wrong people in a system of 300, you know that absolutely you’re destined for death.”