Shoulders Of Titans Podcast Interview #014 with Allan Goldstein.
Allan Goldstein is the President and CEO of both Morris Marketing Group Inc. and Ixact Contact Solutions Inc. For the past 22 years, Allanhas worked exclusively with residential real estate agents across North America, training them on how to build a successful business through referral and repeat marketing.
Allan has created a marketing program called “The Referral Marketing System” which is a turnkey system that looks after the agent’s: direct mail marketing, email marketing and social media marketing. It also includes a very powerful, yet easy to use customer relationship management software called IXACT Contact.
Visit Allan Goldstein’s website: http://www.morrismarketinggroup.com/
Topics Discussed In This Interview:
- How to make small tweaks to a website to instantly monetize and get an astonishing number of “passive-sales” on autopilot
- The step-by-step, “scientific-breakdown” of how to contact clients 35 times a year (with clients loving you more with each contact!) in a proven method to massively increase sales
- The truth behind building a residual-income system and a recession-proof business, so profitable that losing even 100 clients couldn’t affect you and your family’s lifestyle
- How to wildly profit (while saving your company) from technology that can wipe-out and also create entire industries overnight
- Revealing a “turn-key referral-marketing system” for business owners and professionals who want to quickly and decisively end the need for cold-calls and door-knocking forever
- The secrets of “specialization-pivoting” a business to be highly profitable for generations – even with constant changes in market trends and in technology
- How to be a “referral worthy” business and guarantee more than enough repeat-business to instantly surpass any competitor
- Uncovering the hidden techniques of “training staff” to be smart, hard-working and loyal to your business for life
- The one mistake that even top real estate professionals make that kills their income… and how to use a done-for-you system to instantly convert that mistake into tens of thousands of dollars or more every year
- And much, much more!
Full Transcript of Interview:
“Most real estate professionals are not trained salespeople or marketers. Many of them are in their second or third careers… They don’t have the skillset to do what they are doing and most of them fail because of that.”
“Once you become an expert, you can charge a premium just like how heart surgeons get paid more than general practitioners.”
“The statistics say that the average home owner knows 3-5 people who are moving every year. If you know this, why do you think it’s important to keep in touch with your client?”
“If you want to be a leader, you have to have people loyal to you. They have to trust you 100%. I don’t think a lot of people talk about that. They talk about being a great speaker, dynamic, a lot of charisma, good-looking, hard-working – all these other traits that come out of a leader, but really, if you want people to follow you, they have to trust you and believe in you.”